KUBO Group consists of four companies that strengthen and support each other. At KUBO Group and its subsidiaries, we are synonymous with innovation and sustainability, constantly striving to advance the agricultural sector.
SDF Horti Software strengthens team and implements AI
SDF Horti Software is taking the next step in executing its growth strategy. With the arrival of Danny Miog as Commercial Lead and Merel Maessen as Product Lead, combined with targeted investments in people, technology, and Artificial Intelligence, SDF is strengthening its position as a forward-thinking software partner for the floriculture and horticulture sector.
AI as a driver of innovation
SDF continues to build on a solid ERP foundation and successful product launches such as Hortiflow, Hortiload, and Greenhouse Manager. Through these solutions, the company supports customers in digitizing and optimizing processes in planning, labor, and logistics.
SDF is initially deploying Artificial Intelligence internally to accelerate development and testing processes and further enhance software quality. By applying AI in areas such as code analysis and optimization, combined with a more efficient release process, innovations can be implemented faster and more reliably.
For customers, this concretely means:
- Faster further development of functionalities;
- Shorter implementation and improvement cycles;
- Acceleration of new innovations to the market.
Strengthening the team: more capacity, more customer focus
Over the past period, the organization has expanded with new consultants who bring in-depth knowledge from operational practice, as well as additional developers to further increase innovation capacity and delivery speed.
Customers will notice this through:
- Greater available expertise in projects;
- Faster support and shorter communication lines;
- A stronger connection between customer needs and product development.
Danny Miog strengthens commercial strategy and customer relationships
This growth trajectory also includes the arrival of Danny Miog, who as of this month is leading the commercial and consulting team. “The fresh momentum within SDF, the clear focus on product development, and the ambitious objectives immediately appealed to me. I see great potential and look forward to realizing the next phase of growth together with the team,” says Miog.
Danny brings extensive experience in leading commercial teams within software companies. In the coming period, he will actively visit customers to further strengthen strategic client dialogues and translate market developments directly into commercial focus and product direction.
